The Super Bowl movie TV spots of 2010

For an American-only event, the worldwide reception of the NFL Super Bowl, now in its 44th year, is remarkably impressive. This is thanks to the attention it receives reaching far beyond the game itself and into the spectacle that surrounds it, particularly the half-time entertainment and the lucrative advertising opportunities. If you have a few million sitting around and you have a product you want to push, the SuperBowl is a sure-fire way to guarantee millions of people are tuning in to see it. The event has a reputation for launching landmark advertisiments and the product campaigns they pushed.

Who has millions of dollars ready and waiting in advertising budgets? Hollywood studios. The Super Bowl is a great time for movie buffs to enjoy an onslaught of (usually) kickass trailers promoting films that will be coming out during the course of the year as Hollywood studios pounce on the guaranteed audience. Big players who had their films flashed before television audiences this year included Martin Scorsese’s Shutter Island, M. Night Shyamalan’s The Last Airbender, Ridley Scott’s Robin Hood and Tim Burton’s Alice in Wonderland. Others included The Wolfman, The Crazies, Brookly’s Finest, The Back-up Plan and Prince of Persia: Sands of Time.

Notable popcorn blockbusters missing from the commercial onslaught included Iron Man 2 and Clash of the Titans. It wouldn’t have been surprising to see other upcoming flicks like Kick-Ass or The A-Team crop up during the game, but it wasn’t to be. I guess at over $2million for a 30 second grab, it’s understandable.

Anyway, for your pleasure (and in case you missed any during the week), here are the TV spots that aired during the Super Bowl in 2010. The New Orleans Saints won, by the way…

Shutter Island

The Last Airbender

Robin Hood

Alice in Wonderland

Prince of Persia: The Sands of Time

The Wolfman

The Crazies

Brooklyn’s Finest

The Back-up Plan