THE RING 3…D… No joke.

THE RING 3…D… No joke.

Apr 28

I wish I could have been at the meeting where the genius being Paramount concluded:

(A) Films in 3D are so fucking hot right now
(B) People really dug Japanese horror last decade
(C) We own the rights to The Ring, and ‘part three’ would be the next installment…
OMG! Wait!
(D) We can call it The Ring 3D! The marketing practically takes care of itself!
(E) Green lit.

The trend of every damn film being announced in 3D is getting very tiring, not to mention the equally hideous trend of naming the third film ’3D’. Clever.

Is milking Japanese horror for all its worth while beating an originally successful film to death by forcing trilogies/sequels onto it really going to make money? The answer is probably yes, sadly.

I could question the creditability of Paramount and this horrendously insulting move all I like, but this will likely make a fair box office return. If the creepy girl climbing out of the TV is adapted correctly to be climbing out of the cinema screen toward an audience in 3D it could have some potential. My money’s on it coming off cheap and ridiculous.

Also consider the fact that the kids featured in this unprecedented, bound-to-be -woeful sequel (if The Ring 2 was any indication) will need to search high and low to find a video player that is still plugged into a television to play the doomed VHS cassette tape that features the cursed footage. As a result, I smell product placement opportunities for the iPhone. Which would make sense as THR revealed in their exclusive that the sequel will be geared towards the teen market (duh) and aims to ‘re-boot the franchise’. Nope, these studios ‘aint done by a long shot.