The last poster for THE LAST AIRBENDER relies on floating heads

The last poster for THE LAST AIRBENDER relies on floating heads

May 08

M. Night Shyamalan’s upcoming film The Last Airbender (the cartoon it’s based on was called Avatar: The Last Airbender. Bad timing, right?) is set for release Down Under on 8th of July 2010 (2nd of July in the States) . It has fans of the cartoon series dizzy with excitement while I, as a regular moviegoer who does not buy comic books or watch cartoons anymore, am left wondering why I’m supposed to give a damn… not even the trailer was convincing enough. Sure, it was probably exciting for fans of the show, but I’m afraid it might not find an audience beyond them unless word of mouth is spectacular.

The last poster for The Last Airbender leaves the trend of its previous posters behind and returns to the safety of floating heads. Ask any studio exec and they’ll tell you– when in doubt, trust the floating heads.

The title could be mistaken for The Last Airbender in 3D, because the gimmick is whacked right under the title like it matters, but don’t let this poster fool you– it doesn’t. I find it interesting that the poster includes the text ‘also playing in 2D’. You know, just in case…

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