For those who like their marketing viral: INCEPTION’s latest offering

For those who like their marketing viral: INCEPTION’s latest offering

Jun 02

I’ve never been a fan of viral marketing. Give me a kickass trailer and a decent poster and I’m convinced. I guess the majority of popular viral campaigns have been aimed at comic book and superhero movies in the past, which I haven’t had enough interest in to bother following an entire viral layout.

Same can be said for Christopher Nolan’s upcoming thriller Inception starring Leonardo DiCaprio and Ellen Page. The trailer was enough to rope me in and I’m not interested in seeing too much else until the film is released in case of spoilers. Warner Brothers are still spreading their viral campaign for the film far and wide, hoping to create as much awareness as possible for Inception‘s July 16 opening (July 22 Down Under).

Their latest offering is a stylized manual from Dream-Share (the company within the film), labelled Tactical Employment Procedures. The cleverly weathered manual was sent to Wired Magazine and, being tech-savvy as they are, you’ll find every page of the manual scanned and published on their website for your perusal.