Studios seem suspiciously certain that INCEPTION will dominate the box office in July
Studios seem suspiciously certain that INCEPTION will dominate the box office in July
Jun 10
Inception is due to hit US screens on the 16th of July. The Sorcerer’s Apprentice was slated to appear on the same date, but it’s since been moved forward a couple of days to the 14th, to get a head-start on Christopher Nolan’s latest mind-bender. Dinner For Schmucks, originally slated for a 23 July release, has been pushed back a week because “the July 30 frame is a less competitive date for adult films and gives “Dinner” more distance from “Inception” (July 16) and “Salt” (July 23).”
Do Disney and Paramount / Dreamworks know something that we don’t? Are they making these decisions based on the overwhelming box office success of The Dark Knight in 2008? Are these decisions influenced by the tidal wave of positive buzz for Inception in the blogosphere? Or have they consulted their crystal balls and determined that Inception is going to be some kind of unstoppable juggernaut?
Find out what all the fuss is about on 16 July 2010 if you live in the US or UK; or later on the 22nd if you live in Australia.
