PARANORMAL ACTIVITY 2′s studio-funded teaser trailer
PARANORMAL ACTIVITY 2′s studio-funded teaser trailer
Jul 01
The first Paranormal Activity gained notoriety by using a viral campaign to get audiences demanding the indie film in their cities, selling a whole bunch of tickets in the process. Similar viral techniques were first used by another successful horror film in back in 1999, The Blair Witch Project. Both were shot independently on next-to-nothing-budgets, and both were picked up by studios for widespread distribution to cement their success. Both had integrity for their origins (even though I found Paranormal Activity underwhelming, director Oren Peli and his crew deserve kudos for achieving what they did) and both used the ‘is it real?’ amateur handycam approach (which is now cliché).
Now, having seen this teaser, it’s apparent that Paranormal Activity will continue following in the footsteps of The Blair Witch Project by delivering a dreadful sequel that completely lacks the appeal of the original. I’m expecting a lot of the independent charm found in the first Paranormal Activity to be missing in the upcoming studio-funded, effects-heavy sequel– due for release in the States on October 22, 2010.
Australian audiences will have to wait for Paranormal Activity 2, no release date has been announced yet.
WHen reading this on Slash Film i noticed some comments pointing out the baby and the dog in the mirror dissapearing. I wander if we can expect some viral marketing?
This IS viral marketing — giving you as little information as possible and forcing you to do all the work for them. Also that SUDDENLY-SHE'S-THERE moment at the end totally ruined the trailer for me.
They're going on about the baby-dog-reflection thing like it was hidden, but I thought it was plain as day. It's a common staple of (good) supernatural storytelling.