recent posts

How to sell a 3D space thriller called GRAVITY better: put Scarlett Johansson in it

How to sell a 3D space thriller called GRAVITY better: put Scarlett Johansson in it
Posted by Robin Hare on Jul 24, 2010
One of the few names that will get me into a cinema no matter what is Alfonso Cuarón’s. The fact that his next picture is going to be set in one of my absolute favourite genre milieus — space — is even better. Gravity sounds like a potential classic...

New TRON LEGACY trailer has too many Jeff Bridges in it

New TRON LEGACY trailer has too many Jeff Bridges in it
Posted by Robin Hare on Jul 23, 2010
Wait, who am I kidding? You can never have too many Jeff Bridges. Conspicuously absent in this trailer, possibly scared away by the very idea of two Jeff Bridges in one movie, is the sci-fi synth score of that first teaser. The visuals don’t quite work as well...

SUCKER PUNCH character banners have fascinating backgrounds

SUCKER PUNCH character banners have fascinating backgrounds
Posted by Robin Hare on Jul 23, 2010
Men love watching women dress up and prance around for their titillation. Americans love weapons and violence. Combining both of these together, Zack Snyder’s Sucker Punch is almost guaranteed to be a huge financial hit. Despite recklessly harming the cause of...

First image from JACKASS 3D hopes to sell you that extra D

First image from JACKASS 3D hopes to sell you that extra D
Posted by Robin Hare on Jul 23, 2010
I’m not going to lie to you: Jackass 3D is alarmingly high on my 2010 ‘to-see’ list. It’s always a treat to see Johnny Knoxville and the gang hurt themselves in increasingly complicated and imaginative ways. I’m not even annoyed that...

First images of Natalie Portman in BLACK SWAN

First images of Natalie Portman in BLACK SWAN
Posted by Robin Hare on Jul 23, 2010
It’s been a while since the filmosphere went bananas over the last Darren Aronofsky flick, so it’s about time he served up a fresh one. This one’s got Natalie Portman in it, and comes with a fascinatingly discombobulated plot synopsis: The dark tale...

LET ME IN poster is ironically uninviting

LET ME IN poster is ironically uninviting
Posted by Robin Hare on Jul 23, 2010
Many words have already been spilled over the perceived superfluity of the Let The Right One In remake Let Me In. What turns me off, though, is the people involved. Sure, Cloverfield was fine, but Matt Reeves isn’t exactly a big-ticket name, so why are they...

Marketing team behind BURIED’s theatrical trailer know how to use Adobe After Effects

Marketing team behind BURIED’s theatrical trailer know how to use Adobe After Effects
Posted by Jason Stringer on Jul 23, 2010
First popularised in the titles for Alfred Hitchcock‘s North By Northwest, and recently revived thanks to the digital revolution, the recent trend of kinetic typography is starting to wear thin on me. The Lionsgate marketing team behind Rodrigo Cortes‘s...
popular posts
recent comments
  • Captain_Howdy: We sure did. Makes a bucket-load for the cinema chains, too,...
  • Shoreman01: Saw a preview for it yesterday. The crowd was a mix of adult...
  • Patrickg: In a business that is so fickle and hard to predict, I'm hap...
  • Shanita Caraballo: Stephen Hawking has said the universe wasn't created by...
  • mrtrivia: A spot-on summation of the wonderful world of movie marketin...
  • Rdonaldson2702: the movie wasnt as good as people made it out to be. All it ...
  • Robin Hare: Yeah 'what's that movie "Let Me" about?' they'll ask ......
  • Robin Hare: I think he just genuinely cares about the environment and na...
recent from Reviews SALT review
SALT review Unlike many who, perhaps understandably, raised a questionable eyebrow when they first saw the trailer for Salt, I was instantly excited. I knew right away I wanted to see this film. Not just because it starred Angelina Jolie; not just because it was directed by fellow Aussie Phillip Noyce; and not just...
recent from Trailers Exaggerated violence trend continues: HOBO WITH A SHOTGUN official trailer (NSFW)
Exaggerated violence trend continues: HOBO WITH A SHOTGUN official trailer (NSFW) There’s no doubting the trend of over-the-top, exaggerated violence in feature films is making a comeback, albeit with permission to look cheap and be classed as B-grade. Playing on cinema screens in the States right now are  gory newcomers Machete and Piranha 3D, with a slew of direct-to-DVD...
recent from Casting Paula Patton will be the new MISSION IMPOSSIBLE girl, just don’t call it that, okay?
Paula Patton will be the new MISSION IMPOSSIBLE girl, just don’t call it that, okay? Deadline Hollywood today confirmed that the new Mission Impossible film will not be a sequel, rather (as already suspected) a ‘reboot’, of sorts. In fact, it will even adopt an entirely new title and will not feature the Mission Impossible name. I’m still not entirely sure how that’s...
recent from Reel Thoughts The “leave your brain at the door” argument, and why it’s wrong
The “leave your brain at the door” argument, and why it’s wrong You hear it all the time, often wailed in defence of Michael Bay’s latest crime against humanity: “you just need to leave your brain at the door of the theatre, and then you’ll have the time of your life.” It’s spoken (or written) in a friendly but ultimately condescending manner, and is often...