Winter review round-up

Spring has apparently sprung, despite the rain forecast for the weekend and the still pretty-cold nights. That can only mean one thing: it’s time to look back over the past 3 months and take stock of what movies we saw, and whether or not we liked them very much. As usual, this season was a bit of a...

Top 7 twist endings that sucked

A good twist will immediately set your mind spinning. You sit there in the darkened theatre with your jaw agape, breathlessly going over the last two hours of your life and combing through those memories for some kind of clue. The best twists will encourage repeat viewings; the very best twists will serve...

INCEPTION review

You’ve got to love a good old-fashioned rug. Perhaps a woollen one, faded with age, covering the long cold hall and preventing you from freezing your toes off on the way to the bathroom in the middle of the night. It’s not hard to become attached to rugs, especially such ancient, familiar ones; a good...

The key to making a good trailer: let the movie speak for itself

Trailers are designed to get bums on seats. They are designed to capture your attention, give you a gist of the advertised film’s content, and drill at least one memorable moment into your brain so you’ll remember to go and see the advertised film when it’s released in a couple of months’ time. You...

Isn’t that clever? Real-world INCEPTION viral marketing invades New York

Think of the poor fellows who had to climb up all that way to make this happen — brave souls, to be sure! The only thing that would’ve made this form of advertising even more awesome is if the massive posters didn’t have the film’s title on them, just a URL for the trailer or...

Another great director succumbs to 3Dementia: Christopher Nolan edition

Despite finding “the dimness of the image extremely alienating,” Christopher Nolan foresees himself bowing to studio pressure and shooting something in 3D sooner or later. As Slashfilm wisely points out, it probably won’t be Batman 3, but Nolan’s been recently attached to some kind...

Studios seem suspiciously certain that INCEPTION will dominate the box office in July

Inception is due to hit US screens on the 16th of July. The Sorcerer’s Apprentice was slated to appear on the same date, but it’s since been moved forward a couple of days to the 14th, to get a head-start on Christopher Nolan’s latest mind-bender. Dinner For Schmucks, originally slated for...

For those who like their marketing viral: INCEPTION’s latest offering

I’ve never been a fan of viral marketing. Give me a kickass trailer and a decent poster and I’m convinced. I guess the majority of popular viral campaigns have been aimed at comic book and superhero movies in the past, which I haven’t had enough interest in to bother following an entire...

Surprise! SUPER 8 viral counted down to nothing

I was expecting at the very least a release date. Perhaps a synopsis, or some back-story. Or a link to further viral bullshit. I was not expecting … whatever the hell did happen. I turn now to internet supersleuth WikiBruce to tell me what the hell is going on. When the countdown ended the silly faux...